“The move away from iTunes really does perfectly mirror the general industry move away from sales” and toward subscriptions, said Randy Nelson, head of insights at Sensor Tower. In the first half of 2019, paid subscriptions to Apple Music and competing services rose 30% from a year earlier to 61 million, or $2.8 billion, while revenue from digital downloads fell nearly 18% to $462 million. The US recording industry now gets 80% of revenue from paid subscriptions and other streaming. The way people listen to music has changed, too. “But it kind of stayed that same speed forever.”
Titus said he uses iTunes only to hear obscure Kanye West songs he can’t find streaming. As the software got bloated to support additional functions, iTunes lost the ease and simplicity that gave it its charm.Īnd with online cloud storage and wireless syncing, it no longer became necessary to connect iPhones to a computer - and iTunes - with a cable. In the iPhone era, iTunes also made backups and synced voice memos. With simple pricing at launch - 99 cents a single, $9.99 for most albums - many consumers were content to buy music legally rather than seek out sketchy sites for pirated downloads.īut over time, iTunes software expanded to include podcasts, e-books, audiobooks, movies, and TV shows. “I would just kind of mock my friends who were into anything other than iPods,” said Jacob Titus, a 26-year-old graphic designer in South Bend, Indiana.Īpple launched its iTunes Music Store in 2003, two years after the iPod’s debut. Users connected the iPod to a computer, and songs automatically synced - simplicity unheard of at the time. In the early days, iTunes was simply a way to get music onto Apple’s marquee product, the iPod music player. Sidelining the all-in-one iTunes in favor of separate apps for music, video, and other services will let Apple build features for specific types of media and better promote its TV-streaming and music services to help offset slowing sales of iPhones. For anyone who has subscribed to Apple Music, the music store will now be hidden on the Mac. Apple is now giving iTunes its latest push toward the grave. Music-subscription services like Spotify and Apple Music have largely supplanted both the iTunes software and sales of individual songs, which iTunes first made available for 99 cents apiece. Mac computers follow suit Monday with a software update called Catalina. On iPhones, the functions have long been split into separate apps for music, video, and books. That assumes, of course, that you still use iTunes - and many people no longer do. It’s time to bid farewell to iTunes, the once-revolutionary program that made online music sales mainstream and effectively blunted the impact of piracy.
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